Miami’s medical market remains one of the country’s most consequential. Florida approached roughly $990 million in medical cannabis sales across the first seven months of 2025, underscoring steady demand despite regulatory headwinds. And while last November’s adult-use ballot fell short of the 60% threshold, Miami’s celebrity-led brands have doubled down on patient engagement, limited drops, and retail visibility to keep momentum high.
Khalifa Kush (Wiz Khalifa) — Trulieve exclusive
Khalifa Kush secured a Florida foothold with Trulieve through an exclusive partnership that launched statewide in late 2022, complete with South Florida meet-and-greets that drew long lines of patients and fans. The brand’s core genetics, including KK and Khalifa Mints, continue to anchor promotions and seasonal releases in Miami dispensaries, leaning into potency and a lemon-diesel flavor profile consumers recognize instantly. For local patients, exclusivity with one of the state’s largest operators ensures availability and keeps the brand consistently visible.
Cookies x Rick Ross — Collins Ave, Pink Rozay, Lemon Pepper
Culture remains the Cookies calling card, and few collaborations resonate more locally than Rick Ross’s Miami-titled strains. Collins Ave (indica-leaning), Pink Rozay (balanced hybrid), and Lemon Pepper (sativa via Lemonade) connect directly to the city’s nightlife, luxury branding, and hip-hop roots. Cookies opened its first Florida dispensary in Miami in 2022 and now operates multiple locations across the area, giving the brand a strong presence for exclusive drops and apparel. For patients, that translates into rotating menus and genetics tied directly to Miami’s cultural identity.
Learn more about Collins Ave by Cookies x Rick Ross
TYSON 2.0 (Mike Tyson) — MÜV / Verano distribution
Mike Tyson’s TYSON 2.0 entered Florida through partnerships that placed the line at MÜV dispensaries statewide, including multiple outlets in the Miami market. The portfolio spans flower, vapes, and edibles (notably the cheekily branded “Mike Bites”), leaning on Tyson’s global recognition to attract curious first-time buyers as well as regular patients. The company’s rapid expansion and occasional in-store appearances have helped solidify momentum, ensuring the brand remains a strong draw across South Florida.
Highsman (Ricky Williams) — Miami sports cred
Few celebrity cannabis brands carry more local credibility than Ricky Williams’s Highsman. The former Miami Dolphins running back built his line around wellness, sport recovery, and terpene-forward curation. Florida rollout campaigns through 2024 and beyond amplified awareness. In Miami, the brand benefits from deep fan loyalty and a wellness-oriented message that resonates with medical patients looking for both relief and functional daily support.
Why these brands stick in Miami
Three dynamics stand out: (1) Distribution weight—Trulieve’s statewide reach for Khalifa Kush and Cookies’ Miami retail presence ensure consistent access; (2) Authentic cultural ties—Rick Ross’s strain names and Ricky Williams’s Dolphins legacy build organic local trust; (3) Event-driven retail—meet-and-greets, store openings, and limited-edition drops generate excitement in a market where adult-use legalization has yet to materialize.
The takeaway: With patient counts nearing one million statewide and dispensary density expanding, celebrity cannabis brands that combine authentic storytelling with reliable retail partners will continue to shape Miami’s cannabis culture. Anchored by music, sports, and luxury influences, these celebrity-backed products are likely to remain a dominant force in the city’s evolving market.
Learn More: How Cannabis Brands Use Packaging and Merchandising to Build Identity