As more and more people are gradually getting enlightened on the current legal status of cannabis in America, dispensary stores should expect a significant rise in the population of first-time consumers. This, in turn, means cannabis retailers need to get adequately equipped to receive and help them navigate their product desires by regularly updating their menu.
Adopting live inventory display and real-time menus like every other industry can be any dispensary’s best practices. It makes it much easier for consumers to plan their visits to the dispensary accordingly. Consumers who have gained prior access to a real-time updated menu before stepping foot into a dispensary are better prepared to make purchases and able to save time.
HOW MUCH CAN YOU CONVEY WITH A PRINTED PAPER MENU?
If you’re still rocking laminated menu sheets or a five-ring binder full of menu items at your dispensary store, then you might as well want to be reminded that it’s 2020, and it’s time to upgrade. The more stock arrives, the more you attach sheets to your menu, and the messier it becomes. A real-time dispenser menu will save you the clumsiness and accommodate as much menu data as possible.
HOW IMPORTANT ARE REAL-TIME DISPENSARY MENU TO CUSTOMER EXPERIENCE?
Choosing from a plethora of brand options in any store can be time-consuming and exhausting, especially if you’re visiting during rush hours. Every customer wants quick access to their favorite cannabis products. If customers adopt the habit of consulting a menu to identify what they want before visiting the store, it would significantly mean less waiting for everyone.
Also, it would allow your customers the opportunity to browse independently (especially if they have a medical condition) and make informed decisions. With a user-friendly touchscreen menu, your customers can search for their cannabis products based on flavor, medical condition, or mood. Budtenders may only have to walk customers through this process more comfortable on a tablet-based menu.
More so, strategically placing self-serve stores throughout your store allows customers to browse your inventory and learn more about your product offerings to find the perfect solution for their needs more privately and easily.
A touchscreen menu in your dispensary will improve your store’s all-around aesthetic effect and give your brand a unique vibe. You can as well customize your menu displays with templates, themes, and promotional videos that will reflect your store’s personality.
SHOULD REAL TIME DISPENSARY MENUS BE UPDATED?
More than making menus available, it is essential to update and maintain them both online and at the dispensary store as it helps you drive sales and allows your customers to view your inventory before visiting. Dispensaries who do not update their menu are in for a big-time sales drop compared to those who offer up-to-date menus. This is because, nowadays, consumers are more interested in seeing that their preferred brands are available in a particular dispensary before placing an order.
However, if your go-to store doesn’t offer a real-time menu, give them your feedback and ask them to connect with companies who provide online menu access and information to hundreds of thousands of cannabis consumers. By so doing, the satisfaction ratio would be equal for both parties: real-time menus for customers and increased sales for dispensaries.